Flipkart, hats off, you guys kept your word

In the recent times www.flipkart.com has been doing great. I have never bought anything from the site, so i don have any idea about their service. But i was stunned to see HTC's HD7,Windows 7 phone available on their site, they kept the word, i went to their site last month and they had put that they will start delivering the phone from 15th Dec, and they really did it.What is so great about this ? HD7 is currently not available with any dealers in India, its available only in the black market and the price is some where around Rs.35000, but on flipkart its Rs.29999. I have no idea how they did this, by convincing HTC to launch their HD7 model on their site, hats off, real strategy.
And this is not the first time they did this, when Samsung Galaxy Tab was released, they are the only guys who had a discount on it.