Android and India

Android has been the talk of the town. But as far as India is concerned i don se much of development, i was wondering why. They reason in Chinese phones and Nokia, the basic Indian market is right now relying on the cheap Chinese phones and Nokia. We are used to the inter-phase of Nokia or the cheap price of Chinese phone. Once the Chinese phones start using the Android OS and Nokia comes with its first android phone then you will see the market for android. Since android is free like Linux the Chinese phone makers are going to exploit ( they are already) the OS like hell, you will find the cheap 2000 rupees phone with touch screen with android in a years time in India.
Already the top phones makers like Sony Ericsson, HTC and Samsung has started using android, once the Adam Pad, the much talked about 3000 rupees Ipad is released, every Indian will have one. Comparing the population and usage it also holds a big market.
What if schools start giving one Adams Pad to each students and make it compulsory. Then Ipad will loose its foot in Indian market, even in black with cheap price. Before that if these guys realise it and reduce the price then they are saved.

Film Trailer, why ? and what ?

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Trailer, why is it made.

Trailers are made not just to inform people about the film,but also to prepare the audience for a experience. It is also a tool which will help the audience to identify their choice to select the kind of film which they want to see, and should also create a curiosity with in the range of its subject, beyond the expected. This is how it can help in marketing the film.
But nowadays film trailers are made with a bunch of 'so called' best shots, the director or the trailer editor think is the best. Some time it is made with such stupidity that its makes you fell Yuk and bluck and creates a aversion from the film. Hollywood has devised a method to produce trailers but still we are learning how to cut film after a century of experience, amazing.

Quarter cutting and Aaranya Kaandam are the two best trailers, I have seen in this year. Hats off to people who are behind this.

There is no point in making a film, spending 50 or 60 Cr, how it is marketed to identify the audience is something which we have to learn from the west.

Aaranya Kaandam Trailer, the latest