Friday, September 17, 2010
Trailer, why is it made.
Trailers are made not just to inform people about the film,but also to prepare the audience for a experience. It is also a tool which will help the audience to identify their choice to select the kind of film which they want to see, and should also create a curiosity with in the range of its subject, beyond the expected. This is how it can help in marketing the film.
But nowadays film trailers are made with a bunch of 'so called' best shots, the director or the trailer editor think is the best. Some time it is made with such stupidity that its makes you fell Yuk and bluck and creates a aversion from the film. Hollywood has devised a method to produce trailers but still we are learning how to cut film after a century of experience, amazing.
Quarter cutting and Aaranya Kaandam are the two best trailers, I have seen in this year. Hats off to people who are behind this.
There is no point in making a film, spending 50 or 60 Cr, how it is marketed to identify the audience is something which we have to learn from the west.